Search Engine Optimisation and conversion: itís not about the number of visitors itís what they do

Search Engine Optimisation, we all know it needs to be done, and everyone claims they can do it. So how can you tell if your SEO expert really knows their onions? Do they talk only about off site optimisation and link building? Is their work outsourced? Can they show you results with phrases you would choose?
We donít make empty promises, we deliver. It wonít be overnight, but it will be realistic and it will add value to your business. And we take time to understand your business and your goals.

What are local SEO solutions?

We treat each business as if it is our own. Our local campaigns are built on thorough keyword research, complete on-site optimization, and quality off-site backlinking campaigns.

1. Keyword Research

Each campaign begins with an industry analysis in order to identify campaign keywords. After this initial analysis, we take a comprehensive look into the search volume and competition of each keyword. Using our unique approach, we can identify the best value keywords to target with our campaign.

2. On-Site Optimization

Once we have a set of targeted keywords for your campaign, we proceed to optimize your site for these keywords. On-site optimization is a very effective process which allows search engines to consider our targeted keywords relevant to your site. We also address any SEO related issues and errors, such as duplicate page content, which may prevent your site from being indexed on search engines.

3. Off-Site Campaign

Our off-site SEO strategy is focused on quality, targeted backlinking campaigns. Our campaign helps search engines to identify the subject matter of your site and increase relevance to our campaign keywords. The backlinks we produce are diversified, composing of custom article submissions, web 2.0 profile, rss feeds, social bookmarks, social networks, press releases, and forum profiles.

4. Google Places

Google loves to implement their own products into organic search results. Therefore, it is no surprise that Google Places has been implemented for local search terms. We create and optimize Google Places listings in order to ensure your business is listed at the top of Googleís search results.

Our NYC SEO and PPC services

Itís essential to maximise traffic to increase your customers if your business is web-based. And if your competitors arenít doing this then you stand to gain an important advantage in reaching potential customers. So where do you start?
If you want to find out how well your website is optimised for the major search engines and get some important points for increasing web business, then we can help you with our one-off SEO audit.

Our SEO audit

What we do in this audit is:

  • review how well your websiteís optimised for search engines
  • look at web content coverage
  • highlight any technical issues that may impact on users finding your website and
  • give you recommendations, talking through these with you.

Our Pay Per Click (PPC) audit:

We set up and manage several PPC accounts, helping lots of clients increase business. And we build successful PPC campaigns based on these activities:

  • PPC account budget and campaign structure
  • the key success PPC elements
    • keywords
    • landing pages and
    • ad copy

Our regular SEO services

We use a range of SEO techniques to help you raise your search rankings and more importantly, build web business. We can work with you on a regular or one-off basis. Our search services include:

  • keyword research
  • web structure (IA) and content advice
  • quality link building
  • local search results
  • SEO copywriting and
  • managing website change such as site migrations for search listing continuity.

Google Analytics

Weíve expertise in Google Analytics and other web analytics packages. Interpreting web analytics data helps you make important decisions about your website. You can find out how users behave on site including showing you:

  • how successful your web content and structure is
  • how well your business calls to action register with users and
  • identify any problem areas users experience on site.

We need to fully understand your business goals and your key performance indicators as part of analytics work. Ultimately these factors help us measure your return on investment (ROI) rates.

We can offer Google Analytics training too Ė to help you push your business forward.

Web analytics for increased conversions

We offer a specialist service called conversion optimisation. This sees us study individual website pages to recommend changes to your web page text, graphics, instructions and more.
Itís a big step beyond website SEO but itís vitally important.

Assessing and fixing web page problems can drive significant increases in your business conversion rates.

Assessing and fixing web page problems can drive significant increases in your business conversion rates.

Call us today to talk about your SEO and PPC campaigns. Or kick start your web marketing plans with our SEO and PPC audits.

Website Keywords Rank S. Engine Number of results
Keysource data centre build 1 Google 13,200,000
Aston Matthews designer bathroom 2 Google 12,500,000
Nvisage international search engine optimisation 5 Google 56,600,000
Aston Matthews cast iron baths 3 Google 2,190,000
Penguins event management company 2 Google 19,900,000
Hen and Hammock deckchairs 4 Google 689,000
The conference people venue finders 7 Google 488,000
Topsail Events corporate sailing events 9 Google 269,000
Topsail Events thames dinner cruises 9 Google 88,200
Nvillas beautiful properties france 2 Google 23,500,000
Nvillas french villas for sale 4 Google 330,000
Nvisage website development 4 Google 342,000,000
Nvisage ecommerce development 8 Google 13,100,000
Results in Google.co.uk (Search the web) - October 2010